Posted by 64% of customers make a purchase after watching branded video content — and social media video content inspires 12-times as many shares as image and text based posts combined.
Plus, the brain processes video up to 60,000 times faster than it does text, which means the right clip could help you make a more emotional connection with potential customers.
For these reasons, content marketers need to “up” their game when it comes to video — and to do that, they need the best tools they can find.
https://www.convinceandconvert.com/digital-marketing/video-tools-for-content-marketers/