A few minutes ago I visited a travel website where I was offered 10% off if I subscribed to their email list.
I subscribed, checked my email and there was my 10% coupon code, good until 10 days ago.
That’s right… they sent me an expired code.
It’s such a simple mistake but it’s also one that will alienate all new subscribers.
It would take the site owner 5 minutes to go in and update the code… if s/he realized it’s expired.
One more thing… bone-beaded mistakes like these are worth money to agency owners. If you work with websites and businesses that need your help, then spotting a problem like this is the perfect foot in the door.
“Hey, you’ve got a gorgeous website, congrats!
One thing: I just found a teeny problem on your site that’s alienating your new subscribers something fierce and losing you sales. May I share with you what it is? It’s a 5-minute fix and won’t cost you a thing. You can hit reply or call me at 555-555-5555.”
Lesson learned: Inside every problem is an opportunity.
But I think it’s true.