Increasing landing page conversions is essential for any successful marketing strategy. Whether you want to boost sign-ups, increase sales, or generate more leads, your landing page needs to be optimized to drive as much action as possible.
The good news is that with the right tweaks, you can see immediate improvements.
- Use Social Proof Above the Fold
The first area visitors see when they land on your page is the above-the-fold section. Make this space count by showcasing social proof. Displaying customer photos or testimonials right away builds trust. It shows visitors that real people are already using your product and having success with it, making them more likely to take action.
According to Nielsen, 92% of consumers trust recommendations over any other form of advertising, making social proof one of the most effective ways to increase trust on your landing page.
- Highlight Testimonials and Results
Testimonials are a great way to enhance credibility. Rather than scattering them throughout your page, strategically place them to support the benefits you’re highlighting. For instance, if you’re touting how your product saves time or increases revenue, pair that with a testimonial from a client who’s seen those exact results.
Amy Porterfield uses testimonials on her landing pages to back up the claims made about her online courses, showing success stories from users with similar struggles, which significantly increases conversion rates.
- Leverage Real-Time Social Proof
Real-time notifications of activity on your site—like signups, purchases, or downloads—create a fear of missing out (FOMO). By adding pop-ups or alerts showing visitors that others are taking action, you build urgency. Tools like UseProof can help implement this tactic, and sites that use them typically see a 10-15% increase in conversions.
UseProof saw a 10-15% increase in conversions for clients that implemented real-time social proof pop-ups, demonstrating how this tactic taps into the fear of missing out.
One note on this: Don’t make your alerts so distracting that they become annoying.
- Clarity in Your Eyebrow Copy
Before visitors read your headline, they need immediate clarity. Use a short eyebrow copy right above your main headline that explains exactly what your page is about. This sets the context and ensures visitors don’t have to guess if they’re in the right place.
OptinMonster suggests using a clear and concise eyebrow copy like, “Stop wasting time—this tool automates your tasks in seconds!” This instantly connects with visitors’ needs and gets them engaged from the start.
- Use Conversational, Human Copy
People connect better with language that feels natural and human. Instead of using corporate jargon, aim for a conversational tone. For example, say “You’re missing out on leads if you don’t use this” rather than “Low visibility is hindering your business growth.” It feels more relatable and speaks directly to the visitor’s pain points.
Airbnb uses casual, approachable language in their landing pages, like “Find a place you’ll love to stay,” which makes the content feel personal and relatable, resulting in higher engagement.
- Strategically Place Testimonials
Don’t just add testimonials anywhere—use them strategically. Place them near the most compelling parts of your copy where visitors might have doubts or concerns. For example, if you’re discussing how your service can save time, use a testimonial that says, “This service saved me hours every week.”
Salesforce places customer testimonials right after showcasing features, allowing potential customers to see real-world success stories just as they’re considering the product, significantly increasing the likelihood of conversion.
- Video Testimonials for Added Impact
Video testimonials are a goldmine for building trust, as they allow potential customers to hear real stories from actual people. But not everyone will watch them. Make sure you pull out key compelling quotes from the video and place them prominently on the page, so those who don’t watch still get the important takeaway.
Wistia, a video hosting platform, saw a 2x increase in conversions when they replaced text-based testimonials with video, proving that video adds a higher level of credibility and trust.
- Use Comparison Tables Wisely
Comparison tables can make it easier for visitors to understand why your service is superior. Avoid bashing the competition and instead highlight your differentiators in a neutral way. This helps visitors feel like they’re making an informed decision, not just being sold to. A well-crafted table can quickly show why your offer is better than others in terms of speed, efficiency, or price.
Basecamp uses a simple yet effective comparison table that highlights their unique features and positions them as a better choice compared to traditional project management tools, boosting conversions by presenting clear differentiators.
- Lead with Benefits, Not Features
Visitors don’t care about the technical details upfront; they care about how your product will benefit them. For example, instead of focusing on features like “high-quality ingredients,” explain how it benefits the user—“Improves digestion and boosts energy.” This helps your audience connect emotionally to your offer.
FreshDirect focuses on benefits such as “Get fresh ingredients delivered to your door” rather than listing just product features, leading to increased user engagement and higher sales.
- Reassure with a CTA Booster
Hesitation can stop potential customers from clicking your call-to-action (CTA). Remove the fear by adding a CTA booster, like “Join over 10,000 happy customers,” “Cancel anytime” or “Get started in 5 minutes.” This reassurance makes visitors feel more comfortable with taking that final step.
Shopify uses CTA boosters like “Start your free trial” and “No credit card required” to encourage users to sign up immediately, resulting in increased conversions and reduced friction during the sign-up process.
By implementing these 10 conversion hacks, you can significantly enhance your landing page’s ability to capture attention and drive results. Each point is designed to improve user trust, make your messaging clearer, and prompt immediate action, ultimately leading to better outcomes for your business.