Internet Marketing

The Content Strategy that Doubles Subscribers and Sales in 7 Simple Steps

When I finally created and implemented a content strategy in my own business, it far exceeded my expectations and more than doubled the amount of leads and sales I received from my content marketing efforts.

You’ve probably heard of content strategy before, but what is it really? And how can it save you time and effort?

Your content strategy is the plan you develop for what kind of content you will create, how you will distribute it, and how you will manage it over time.

In other words, it’s a way to make sure that your content is optimized for growth.

When you take the time to develop a content strategy, it can save you months of time and effort. A well-thought-out content strategy will help you focus your energies on creating content that is aligned with your business goals and audience needs.

When done right, a content strategy can help you double your subscribers and sales. Here’s how:

  1. A content strategy will help you save time.

If you’re constantly creating new content without a plan, you’re wasting time. A content strategy will help you determine what type of content to create, how often to create it, and where to distribute it. This will save you time in the long run.

  1. A content strategy will help you generate more leads.

Lead generation is all about getting your content in front of the right people. A content strategy will help you identify your target audience and create content that resonates with them. This will help you generate more leads and convert more prospects into customers.

  1. A content strategy will help you increase your sales.

When you have a plan for your content, you can track its performance and adjust your approach accordingly. This will help you improve your conversion rates and drive more sales.

  1. A content strategy will help you scale your business.

If you want to scale your business, you need to have a plan for your content. A content strategy will help you create a system for producing and managing your content. This will make it easier to scale your business without sacrificing quality.

Here is my favorite step by step approach to creating your own content strategy:

  1. Define your business goals.

The first step in creating a content strategy is to define your business goals. What are you trying to achieve with your content? Do you want to increase brand awareness, drive traffic to your website, or generate leads?

For each of your goals, test to find which types of content perform the best for that goal.

For example, some people won’t even know they need your product until you educate them on their problem and how your product solves it. The content you write in this case will be a lot different than if people already know they need a product like yours, and you just need to show them why yours in the best one for them.

  1. Know your audience.

Another important step in creating a content strategy is to know your audience. Who are you creating content for? What are their needs and interests?

Consider the demographics of your target audience such as age, gender, education and experience.

Create a buyer persona of your idea prospect and then target that person. According to Hubspot, using buyer personas make websites 2 to 5 times more effective as well as improving the user experience.

Find your prospect’s interests, their problems related to your niche and what they are complaining about. Go to sites that sell similar products and see what people say in the reviews, both positive and negative. Check out forums, social media, niche groups and anyplace where your ideal prospect hangs out.

The more you know about your prospect, their problem, their desires and their objections, the better you can craft your own messages.

  1. Decide what type of content you will create.

Once you know your business goals and audience, you can decide what type of content you will create. Will you create blog posts, video content, or podcasts? What format will your content take? The type of content you create should be based on your business goals and audience needs.

  1. Choose your platforms.

Find out where your ideal prospects hang out and then reach them where they are.

If your prospects are on Instagram, then that’s where you go. If they are on LinkedIn, then you know where you need to be.

If you’re unsure, you might need to do more research or simply test one platform against another until you find the right fit.

  1. Create a content calendar.

Once you know what type of content you will create, you can start to develop a content calendar. This will help you plan and schedule your content so that you can stay organized and consistent. A content calendar will also help you measure your success over time.

Ideally you want to take your prospect through a buyer’s journey that results in a sale.

One of the most common buyer’s journeys looks like this:

  • They discover your business through social media, a blog or a video
  • They join your email list and or visit your site
  • They find out more about your product and if it’s right for them. They also look at reviews and ratings.
  • They compare your product with your competitor’s product
  • They purchase

But if possible, you want your product to be perceived as having no competition at all. This way you will eliminate comparisons with competition, removing that step in the buyer’s journey and getting to the sale that much faster.

  1. Promote your content.

Promote your content once it’s created. Share it on social media, email it to your list, and make sure it’s easy for people to find. The more people see your content, the more likely it is to achieve your business goals.

Be sure to keep your content updated as well. Old, outdated content is not going to help you and in fact it can even turn people away from you.

  1. Run a content audit.

This is where you will analyze which content is bringing in the most traffic, which content is converting to the most subscribers and which content is bringing in the most sales.

It’s possible that one piece of content will bring in 1,000 new subscribers but none of them will purchase, while another piece of content will bring in only 100 new subscribers and 7 of those will purchase. It’s important to analyze not just which content brings in the most eyeballs and the most subscribers, but also which pieces result in the most sales over time.

Double down on the content that is converting and stop wasting time with content that isn’t working.

Mediums you could use to share content:

Written content:

  • Email Newsletters
  • Facebook Groups
  • Guest Blogs
  • LinkedIn
  • Medium
  • Quora
  • Reddit
  • Twitter
  • Website Blogs

Visual Content:

  • Imgur
  • Instagram
  • Pinterest
  • SlideShare
  • Snapchat
  • StumbleUpon

Video Content:

  • Facebook Watch
  • Instagram Reels
  • TikTok
  • Twitch
  • YouTube

Audio Content:

  • Apple Podcasts
  • Google Podcasts
  • Pocket Casts
  • Spotify
  • Stitcher
  • Types of content you could create:

Types of Written Content:

  • Articles
  • Case Studies
  • E-Books
  • GIFs
  • Guides
  • Images
  • Infographics
  • Memes
  • Videos
  • Visual Content:
  • White Papers

Types of video content:

  • Demonstrations
  • How-To Guides
  • Vlogs
  • Webinars

Interactive Content:

  • Contests
  • Games
  • Polls
  • Quizzes

Creating a content strategy is worth it because it provides you with clarity and makes it easier to know what kinds of content are going to bring you the greatest return for your time.

Instead of randomly posting odd bits of content as you think of it, you’ll be able to focus on exactly the types of content that do the most work to bring in the most sales.

Learning to build and use my own content strategy more than doubled my sales in a very short amount of time, and it can do that for your business as well.

And a well-thought-out strategy will save you time and effort in the long run and help you create only content that is aligned with your business goals and audience needs.

Internet Marketing

The ‘Secret’ to Passive Income You May Have Missed

The dream is to sit on the beach while the money rolls into your bank accounts.

You no longer have a job or even need a job. The days of crappy bosses is over. You know that no matter what, money will land in your bank account every month and you’ll never have to worry again.

Except… that’s just the dream. What’s the reality?

First, most passive income is going to take a little work to maintain. Unless you’re getting dividends from a multi-million dollar stock portfolio or you’re a trust fund baby, you’ll need to do some stuff to make sure that money keeps rolling in each month.

Second, spending all of your time partying and no time accomplishing anything gets real old, real fast. Twenty somethings I’ve known who made seven figures and thought they would party the rest of their lives found out that never ending partying with never ending hangovers gets old, fast. Then again, if that really is your dream, then more power to you.

But here’s the secret to passive income that most people miss entirely:

In order to get passive income – that is, income that comes to you without further work – you first need to work.

If you go to a job where you get paid $20 an hour, after a week you get a check for $800.

But when you’re building a passive income, you might work weeks or months before you start seeing returns.

There is no passive income free ride.

Instead, passive income comes after you do the work.

I see so many newbies who think passive income means get rich quick, and nothing could be further from the truth.

You’ve got to do some serious work first.

When you change your mindset from, “get rich quick” to “do the work now, get paid for a long time later,” it becomes much easier to set a goal and then put in the time each day to getting closer and closer to that goal.

That’s why the first step to passive income is action.

Let me offer you what might be the ultimate example of this: Noah Kagan.

Before expenses, Noah earns $357,000 in passive income… per MONTH.

Wrap your head around that.

In this video…

…Noah reveals his passive income channels as an entrepreneur and YouTuber. Watch closely and you’ll see that a lot of his income streams aren’t passive at all. Rather, they’re the accumulative result of years of hard work and dedication, which now allows him to step back when he likes and still earn this income.

He would never be earning this amount of money ‘passively’ if he hadn’t first worked his tail off.

Key Takeaway: Passive income requires work upfront.

Internet Marketing

How to Improve Your CTA’s by 202%

There was a study by Hubspot in which they analyzed over 300,000 marketing emails with calls to action (CTAs). The emails with the personalized CTAs performed over 202% better than those without.

Imagine getting double the clicks, double the conversions and double the revenue, just for making a simple change to your welcome email.

First, a little background: When people join your list, they are at various stages of where they want to go.

For example, if your niche is advertising on social media, then you’re going to get email subscribers who don’t even have a sales funnel yet, some who have a funnel but haven’t started advertising, some who have done advertising but can’t seem to make it work, and others who are experienced at advertising on social media but want to do even better.

In other words, different people are looking for different things. But if you offer them all the same thing, your results aren’t going to be as good as they would if you personalized the offers to what they need and want now.

That’s why when people join your list, you want to send them a welcome email that gives them the opportunity to let you know what they need.

This is called segmenting your list, and it’s super easy to do.

Simply write something like…

What’s the main problem you’re hoping my newsletter will help you with?

  • Creating a sales funnel that’s optimized for social media advertising
  • Getting started with social media advertising
  • Fixing your current social media advertising problems
  • Optimizing your current social media campaigns for maximum return

The goal is to create options that guide you on how to help your subscribers on their journeys, while simultaneously telling them what your newsletter will do for them.

You’ll be able to speak to each list segment differently, according to where they are in the process, as well as offering the right products to take them to the next level.

When a new subscriber clicks on one of the options, they are tagged in your autoresponder to that particular list.

And for those who don’t respond to the welcome email, you can always send follow up emails requesting they make a choice.

You might even offer them a bribe to do it, if you’re willing to put in a little more work. Make a free offer for each of the different levels, and then let them choose one of those offers. Doing this will also allow you to segment your current list as well.

Internet Marketing

How to Turn Old Magazines Into Valuable New Content

There’s a lady in the UK who says she is earning 8,000 pounds per month thanks to reading old magazines.

She goes to jumble sales and buys up all the old magazines she can find, the older the better.

Then then finds interesting articles she can turn into her own brand new content by commenting on what she has read.

For example, “I tried this weird recipe from 1932 and here’s what happened”

“14 Life Hacks from World War II that Will Save You 500 pounds a Month Now”

“7 Dating Tips from 1955 That Will Blow Your Mind”

She never copies the content but rather talks about what she read and adds her own thoughts and comments.

And she uses this content to build niche sites on vintage cars, vintage cosmetics, vintage recipes and so forth.

She’s built 20 of these sites and has plans to build 10 more, and she monetizes the sites through advertising, affiliate products and so forth.

Now just imagine if she also used this content to create TikTok and YouTube videos… I think she would make a fortune.

And once she is finished with the old magazines, she sells them on eBay for far more than she originally paid.

The possibilities here are endless. Next time you go to a jumble sale, garage sale or flea market, be on the lookout for old magazines. They might just be worth their weight in gold.

Internet Marketing

111 Power Headline Words to Double Clicks

Imagine if there were ‘magic’ words you could use in your headlines to get people to eagerly devour your articles and email.

The fact is there are some words that work really well at forcing scanning eyes to stay on a headline and read the whole thing.

And when you can incorporate one or more of these words into your own headlines, you’ll find you often double the number of people who click the headline and read the article.

The trick is to make the word or phrase work for what you’re trying to convey. Forcing these words into a headline where they don’t belong will only create clickbait. But if you start with the headline in mind, then these power words can work wonders for you.



2023 [The current or upcoming year]

According to

Ahead of the game





At every stage








Beginner Guide

Beginner Lesson



Best selling



Case Study


Cheat Sheet



Complete Beginner’s Guide

Complete Guide



Easy & Fast

Easy & Free

Easy Guide







Fast & Easy

Fast & Free

For [Your Target Audience]





Free & Paid

Full Walkthrough







In-Depth Guide





Make Money





No Money Down

No New Equipment





Quick-Start Guide













Step by step