Irresistible Short Reports: 30 Tips for Maximum Impact

First, Content Creation:

1: Choose a Niche and Problem: Focus on a specific niche or topic that has demand and addresses a common problem or interest.

2: Identify Pain Points: Research your audience’s pain points and provide solutions that address their needs effectively.

3: Clear Objective: Define a clear purpose for your report. Is it to inform, educate, solve a problem, or provide insights? Knowing this helps to guide how you will present your information.

4: In-Depth Research: Thoroughly research your topic to ensure accuracy and credibility.

5: Actionable Insights: Offer practical and actionable insights that readers can apply immediately.

6: Unique Angle: Present your content from a unique perspective to stand out from existing information.

7: Storytelling: Incorporate anecdotes, case studies, or real-life examples to make your content relatable.

8: Visuals: Use charts, graphs, images, and infographics to illustrate key points and enhance understanding.

9: Clear Structure: Organize your report with a clear introduction, main points, and conclusion.

10: Brevity: Keep your content concise, eliminating unnecessary fluff and repetition.


Next, Presentation and Delivery:

1: Compelling Title: Craft a catchy and relevant title that immediately captures attention.

2: Engaging Introduction: Start with a captivating introduction that outlines the problem and the benefits of reading the report.

3: Subheadings: Use descriptive subheadings to break up content and make it easy to skim.

4: Bullet Points: Summarize key points using bullet lists for quick comprehension.

5: Formatting: Use a clean and professional design that’s easy on the eyes and enhances readability.

6: Font and Typography: Choose a readable font and use formatting (bold, italics, etc.) to emphasize important information.

7: White Space: Use ample white space to avoid overwhelming readers and create a clean layout.

8: Consistent Branding: Maintain a consistent visual style that aligns with your brand or identity.

9: Mobile-Friendly: Ensure your report is responsive and easily readable on various devices, including smartphones and tablets.

10: Language and Tone: Write in a conversational tone that’s easy to understand and resonates with your target audience.


Finally, Value Proposition:

1: Solve Problems: Address specific problems your audience faces and provide effective solutions.

2: Expert Insights: Share expert opinions, interviews, or quotes to add authority to your report.

3: Up-to-Date Information: Include the latest data, trends, and information to make your report relevant.

4: Exclusive Content: Offer unique content that’s not readily available elsewhere.

5: Resource Links: Provide additional resources, tools, or references that enhance the value of your report.

6: Checklists and Templates: Include actionable checklists or templates that readers can use in their own endeavors.

7: Step-by-Step Guides: Break down complex processes into step-by-step guides for easy implementation.

8: Real Results: Highlight real-world examples where your strategies or solutions have delivered tangible results.

9: Limited-Time Offer: Create a sense of urgency by offering the report for a limited time or at a special price.

10: Feedback Loop: Encourage readers to provide feedback and incorporate their suggestions to improve future reports.


Value and Key Insights

Remember, the key to creating reports that people are willing to pay for lies in delivering value that solves their problems, provides insights, and helps them achieve their goals.

Continuously refine your approach based on feedback and market trends to ensure your reports remain in demand.


So Good They Would Pay to Get It

And if you are giving your reports away to build a list or as bonuses for product sales, those reports still need to be so completely awesome and irresistible that the customer would pay good money for them if asked. Anything short of this and you’ll have just another few pages that no one wants to read.


Use These for Endless Product Ideas, Too

One more thing: In case you haven’t realized it, all of these ideas and topics for free reports can also be used for PAID PRODUCTS. Just saying. With all of these ideas, you are sitting on a virtual goldmine of product ideas that you can tap into for the next 20 years.

Last month we covered 20 different types of reports you might want to create, but that was only the start. Today we are going to cover 15 more, and next month we’ll finish up with the last 15. Let’s get started:


21: Age-Specific Guides

You can tailor knowledge for every life stage. For example, if you’re a workout coach, you could tailor exercises for every age group. If you teach retirement planning, you could tailor your expertise to people in their 20’s, 30’s, 40’s and 50’s. More examples:

  • Fueling Curiosity: Creative Strategies for Educating 3-8 Year Olds Beyond the Classroom
  • Kickstart Excellence: Expert-Designed Soccer Training Sessions Tailored for 8-12 Year Olds
  • Financial Freedom Unleashed: Your Path to Retiring by 35 and Embracing a Work-Free Life
  • Silver Surfer Startups: The Complete Handbook for Seniors Venturing into Online Business
  • From Clash to Connection: Building Bridges and Nurturing Respect with Your Strong-Willed Teenager


22: Barriers and Mistakes

When pursuing any endeavor, there are common pitfalls and mistakes that can hinder progress. By creating a small report that focuses on identifying and avoiding these barriers and mistakes, you can provide valuable insights and strategies for overcoming them.

Case Study: Chuck McCullough developed a highly popular product, “Affiliate Mistakes,” which highlighted common errors made by affiliate marketers and offered solutions. This product gained significant traction upon its release at More examples:

  • 7 Costly Mistakes New Entrepreneurs Make (And How to Steer Clear of Them)
  • Navigating the Job Search: Top 10 Mistakes to Avoid
  • Breaking Through Barriers: Overcoming Procrastination for Maximum Productivity
  • The Hidden Challenges of Home Renovation Projects (and How to Overcome Them)
  • Financial Pitfalls to Avoid: 5 Common Money Mistakes and How to Prevent Them


23: Busy Person’s Guide

People are too busy today. “Solve my problem? I don’t have time.” But if you offer them “The Busy Person’s Guide,” then they know you’re not going to waste their time. This type of headline essentially eliminates a person’s excuse for not solving their problem or getting the result they seek. Since this is for busy people, make sure you place an outline or cheat sheet in the report for people who are too busy to read the entire report. Most people will read the outline first, realize they need more info and then read the rest of the report. Also, be sure that what you share in the report provides quick results when implemented. Examples:

  • The Busy Person’s Power-Packed Blueprint for Time Management Mastery
  • Unleash Your Inner Dynamo: The Busy Person’s Guide to Turbocharged Healthy Eating
  • Ignite Your Energy: The Busy Person’s High-Voltage Guide to Lightning-Fast Fitness
  • Traveler’s Jedi Manual: The Busy Person’s Guide to Epic Short Trips
  • Love Amplified: The Busy Person’s Guide to Supercharged Personal Relationships
  • Digital Dynamo Decoded: The Busy Person’s Guide to Unstoppable Online Presence


24: Faster and Easier

The goal here is to position your report as valuable information that helps readers accomplish a specific task more quickly and easily than before.

For example, many people struggle with getting their websites listed on search engines. However, with the help of information-based products available today, such as online courses, you can now achieve this in a matter of days or even hours, instead of weeks or months. More examples:

  • 7 Quick Techniques for Boosting Your Social Media Engagement
  • How to Streamline Your Daily Commute in 5 Easy Steps
  • The Fastest Way to Learn a New Language
  • Simplify Your Tax Filing Process with These 5 Tips
  • Mastering Time Management: 10 Strategies for Increased Productivity


25: Monetize Passions

Turning hobbies into profitable ventures is always a hot topic because people would love to make money doing something they already enjoy. You are essentially teaching how to turn an existing endeavor into a money-making opportunity. First, identify the passions of your target demographic and then provide them with a concise guide demonstrating how they can monetize those passions. By doing so, you’re bound to strike gold. Examples:

  • Crafting for Cash: How to Sell Your Handmade Jewelry
  • From Amateur Photographer to Paid Professional: Monetizing Your Passion for Photography
  • Make Money Blogging About Fitness and Health
  • Pet Lovers’ Guide to Starting a Profitable Pet Sitting Business
  • Turning Your Home Cooking into a Catering Business
  • How to Launch a YouTube Channel and Earn Money from Your Videos


26: The Proven Way

People are naturally skeptical, so if you can prove to them that what you say is true, they are much more likely to want what you offer. There is something about placing the word “proven” into a title or headline that grabs attention and even breaks through skepticism because at heart people truly want to believe there is a solution that will work for them. Examples:

  • Brainpower Unleashed: The Proven Way to Skyrocket Mental Clarity and Focus Naturally
  • Wealth Magicians: The Proven Way to Forge Financial Independence via Contrarian Investing
  • Muscle Hackers’ Secret: The Proven Way to Unleash Workout Fury and Sculpt Your Dream Body
  • The Proven Way to Flood Your Website with Traffic, Testimonials and Endorsements
  • The Proven Way to Infuse Kids with Jedi Mind Tricks for Supreme Smarts
  • Career Shape-shifters: The Proven Way to Change Careers Overnight and Double Your Income Every Time
  • The Proven Way to Create a Successful, Profitable E-commerce Business in Six Months


27: The Simple Way

People can get so stressed over a problem that the solution seems overwhelmingly impossible and thus they take no action. But if you can show them a simple method to get to where they want to go, you’ll have a report that gets downloaded faster than a squirrel grabs a nut. Some examples:

  • The Shockingly Simple Way to Triple Your Daily Productivity
  • Unveiling the Astonishingly Simple Technique for Rapid Skill Domination
  • Discover the Startlingly Simple Secret to Unbreakable Habits
  • The Jaw-Droppingly Simple Method to Transform Your Chaotic Home
  • Unlock the Surprisingly Simple Path to Financial Freedom
  • Exposed: The Astonishingly Simple Nutrition Hack for Lifelong Health
  • The Heart-Pounding Simple Way to Energize Your Mornings


28: Surprise and Curiosity

This report is all about curiosity. Your customers have already read plenty on the topic, so you need to surprise them with something new, something different, something that arouses their curiosity and makes them sit and go, WTF is that??? Here are some new examples:

  • Neuromarketing Revelation: How Manipulating Brainwaves Boosts Conversion Rates 434%
  • The Art of Subliminal Advertising: The Hidden Messages Inside Your Own Brand
  • From Clicks to Cravings: The Forbidden Psychology Behind Social Media Selling
  • The Marketing Black Box: Decoding the Dark Secrets of Viral Campaigns
  • Hijacking Attention: Winning the War for the 8-Second Consumer Engagement Window
  • Beyond ‘Buy Now’: The Science of Crafting Compulsive Purchase Urges
  • The Secret Lives of Influencers: Authenticity vs. Bull**** in Social Media Marketing

Btw, if you should write any one of the above reports, please send it to me, because I can’t wait to read it.


29: Survival Strategies

Some problems seem almost too daunting to tackle and some challenges seem insurmountable, which is why you might write a survival guide on not only navigating the problems but also learning to thrive. Examples:

  • The Survival Guide to Thriving in the Urban Jungle: Navigating City Life with Confidence
  • The Survival Guide to Remote Work: Mastering Productivity and Balance from Anywhere
  • The Survival Guide to Divorce: Rebuilding Your Life and Learning to Love Again
  • The Survival Guide to Bankruptcy: Rebuilding Your Financial Future with Resilience and Strategic Planning
  • The Survival Guide to Parenting Adolescents: Navigating the Teenage Years with Patience and Understanding
  • The Survival Guide to Adventure Travel: Exploring the Unknown Safely and Responsibly


30: Top 10

This is an awesome topic, since it can apply to almost anything. The top ten resources, top ten terrifying movies, top ten ways to annoy your baby sister. People never get tired of top ten lists. More examples:

  • The Top 10 Ways to Improve Your Productivity at Work.
  • The Top 10 DIY Home Improvement Projects for Beginners.
  • The Top 10 Strategies to Boost Your Social Media Engagement.
  • The Top 10 Investment Opportunities for Financial Growth.
  • The Top 10 Science Experiments to Fascinate Your Kids.
  • The Top 10 Most Annoying Villains on Dr. Who


31: Transforming the Familiar

Teach readers to take something they already possess and transform it into something significantly more appealing. Present it in the classic “how-to” step-by-step structure and use a topic that surprises and delights. Examples:

  • How To Turn Your Boring, Stagnant Marriage Into The Most Exciting Relationship Of Your Life
  • How To Turn Every Job Interview Into An Immediate Job Offer, And Even Score A Position Higher Than You Applied For
  • How To Turn Your Clutter Into The Growth Opportunity Of A Lifetime
  • How To Turn Your Current Skills Into A Million-Dollar Business
  • How To Turn Your Ex-Spouse Into Your Biggest Advocate And Best Friend


32: Unlocking Professional Insights

Everybody wants to uncover the secrets used by others to gain fame, fortune, love and good health. You’re offering to reveal what the experts know about something that is not common knowledge to everyone else. Pull back the curtain, offer insider secrets and you’ve got an in-demand report that people will clamor for. Just be sure to deliver on your promises. Examples:

  • Insider’s Guide: Master the Art of Persuasion with Covert Communication Techniques
  • Secrets of the Elite: How to Access Exclusive Networking Circles for Success
  • Unlocking Immortality: Lost Wisdom on Longevity and Age-Defying Practices
  • Mind Control Unleashed: A Deep Dive into Subliminal Influence and Mental Domination
  • Proven Profit Patterns: Uncovering the Hidden Blueprints of Successful Investors
  • Forbidden Healing: Ancient Remedies and Cures that Challenge Modern Medicine


33: Uplifting Tales of Triumph

In a world where self-doubt and setbacks often cloud the path to success, stories of resilience and motivation hold immense power. This type of report is dedicated to sharing captivating true narratives that serve not only to uplift readers’ spirits but also to impart valuable success strategies. Examples:

  • Unveiling the Unstoppable Journey of a Woman: Shedding 100 Pounds and Transforming into a Fashion Icon
  • From Struggles to Stratosphere: Chronicles of a Homeless Man’s Meteoric Rise to Forbes’ Top 500 Business Elites
  • Crafting a Tale of Triumph: The Captivating Saga of a 16-Year-Old Literary Sensation
  • Triumph Over Adversity: Extraordinary Accounts of Ten Warriors Who Triumphed Against Cancer’s Gloom
  • A Testament to Timeless Love: Narratives of Five Couples Celebrating Over 50 Years of Marriage


34: Why You Can’t

Almost everyone has encountered a problem that they have tried to solve repeatedly, but have struggled to find a permanent solution. This report sheds light on the reasons why previous attempts may have failed and provides actionable steps to help readers achieve the desired results. It is important to approach the topic in a way that avoids blaming or offending the reader, as this can hinder their willingness to accept advice and may even lead to refund requests. Examples:

  • Why You Can’t Achieve Success Without Embracing Failure
  • Why You Can’t Underestimate the Power of Positive Thinking
  • Why You Can’t Instantly Master a New Skill – The Science Behind Learning
  • Why You Can’t Stop Gambling (Until Now)
  • Why You Can’t Neglect Mental Health in the Pursuit of Professional Goals
  • Why You Can’t Leave Social Media and Reclaim Your Real Life (Until Now)


35: X-Minute Guide Series

Show that readers can get relief to their problem starting in just a few minutes using slight changes that bring about huge differences and far better results, all while gaining this knowledge quickly and easily. Examples:

  • The 5-Minute Guide to Effective Time Management
  • The 10-Minute Guide to Mastering Basic Cooking Techniques
  • The 30-Minute Guide to Building Your Personal Brand Online
  • The 20-Minute Guide to Starting a Successful Blog
  • The 10-Minute Guide to Understanding Cryptocurrency
  • The 5-Minute Guide to Improving Your Posture and Relieving Back Pain


Next Month: The final 15 report topics with examples PLUS a one-page cheat sheet PLUS the story of how one man quietly built an empire using nothing more than free reports and a small website.

See you then!

Brain Rattling Content Ideas for The Completely Clueless

Twelve months ago, I had a content crisis.

I’ve been doing online marketing for more years than I can count, and I finally ran smack dab out of ideas.

It was that moment that everyone eventually reaches when you think that there isn’t one more thing you can write about, talk about or teach that you haven’t already done, or that someone else has done better than you ever could.

For a week I stared at my computer, trying to think of something to write about.

And that’s when I realized I needed a list that I could turn to at any time that would jar me into action – a list of content ideas that would rattle my brain and shake loose some good ideas I could immediately use to create great content.

I immediately started building my content idea list, and I keep it posted next to my computer. Now whenever I’m stuck for an idea, I choose one of these and then start brainstorming ideas.

For example, under #1 below you see, “Provide tips.” If I choose this one, then I make a list of 20 or 30 ideas on what kinds of tips I’m going to do, and then I choose one of those to start creating blogposts, videos, podcasts and more.

Ever since I compiled this list, I have NEVER been stuck for content ideas. Hopefully it can help you as much as it’s helped me.

1: Educational Blog Posts/Articles – Create informative blog posts or articles related to your product. Address common questions, provide tips, tutorials, and industry insights. This positions your brand as an authority in the field and attracts organic traffic from search engines.

2: Video Tutorials and How-To’s – Make videos demonstrating how to use your product, solve problems, or achieve certain goals. This engages your audience visually and helps them understand the benefits of your product.

3: User-generated Content Campaigns – Find ways to encourage customers to share their experiences with your product through photos, videos, or written testimonials. Repost this content on your website and social media to showcase real-life use cases.

4: Social Media Contests and Giveaways – Create contests that require participants to engage with your brand by sharing, liking, commenting, or creating content related to your product. Offer a prize, such as your product or a discount, to incentivize participation.

5: Influencer Collaborations – Partner with relevant influencers who align with your product’s target audience. They can create authentic content, reviews, or tutorials to reach a wider audience.

6: Behind-the-Scenes Content – Share glimpses of your product’s creation process, day-to-day operations, and the people behind your brand. This humanizes your business and fosters a deeper connection with your audience.

7: Multi-Purpose Emails – Write an email to your list, then use excerpts on social media and post the email as a blogpost. Your newsletters should be seen by more people than just your email list. Write about product updates, make special offers, cover the news, add some humor and always give valuable content. Just going through old emails gives me a ton of new content ideas, and creating new emails knowing I’m going to repurpose them gives me added incentive to make them truly great.

8: Interactive Quizzes and Polls – Create interactive quizzes or polls related to your product’s benefits or the problems it solves. This engages your audience and provides valuable insights into their preferences. You can get really creative and even a bit silly with your quizzes and your audience will love it.

9: Live Webinars or Q&A Sessions – Host live sessions where you discuss industry trends, answer audience questions, or showcase the features of your product. This creates a sense of community and fosters engagement. If you don’t have a webinar, start working on one. If you’ve never held a Q&A, try a live Q&A on your favorite social media channel and don’t just answer questions, ask them. Ask your audience what content they want to see right now. What problem can you solve for them? What mystery can you shed light on? What are they having trouble finding?

10: Product Comparison Guides – Create comparison content that positions your product against competitors, highlighting its unique advantages. This helps customers make informed decisions. Don’t forget to compare your product to something silly and irrelevant, such as a pickle. Seriously, try it.

11: Customer Case Studies – Showcase success stories of customers who have benefited from your product. Detail their challenges, how your product helped them, and the outcomes they achieved. Above all else, make the customer the hero of the story, not your product. Your product is simply the vehicle, whereas the customer is the star.

12: Podcasts or Audio Content – Start a podcast discussing topics related to your industry and product. This can help you reach an audience that prefers consuming content through audio platforms. Carry a notebook with you for a week and jot down every single crazy hair-brained idea you get for a podcast topic. Yes, a notebook. There’s something about actually writing with pen and paper that gets the subconscious juices flowing.

13: E-books and Whitepapers – Offer in-depth guides or educational resources related to your product’s niche. Collect email addresses in exchange for these resources to build your subscriber list. If you don’t like writing ebooks and whitepapers, outsource. You come up with a great topic, and someone else gets to do all the work.

14: Interactive Product Demos – Create interactive product demos that allow users to explore the features and benefits firsthand. This can be especially effective for complex products. Is interactive too complicated? Make videos showing yourself or maybe your teenager using the product.

15: Seasonal and Holiday Promotions – Tailor your content and campaigns to match different seasons, holidays, or events. Offer special deals and themed content to capture the spirit of the occasion. Did you know that every single day of the year has at least two holidays if not several? There’s cupcake day, Twinkie day, rattlesnake day, blue moon day, utopia day, kiss your honey day and so forth. I made one of those up but I’m not telling you which one it is, because frankly you can also make up any holiday you like.

As always, the key to successful online marketing is understanding your target audience, their preferences, and where they spend their time online. This will help you tailor your content to effectively reach and engage with them.

The other key is, in my opinion, to not take yourself too seriously and to just have fun with it, because if you’re enjoying creating the content, odds are your audience will fall in love with it.

Accidental Content Lessons Learned from Redditors

If you pay close attention to Redditors, you will eventually notice all sorts of marketing lessons in action. Here are a few I found just today…

1: Challenge Your Followers

Hawkeye posted a picture of their dog and wrote, “My dog is cuter than yours, fight me.” Hours later he revealed, “HAHA, my ruse worked. Now I have hundreds of dog photos to look at when I’m down!”

This is a great idea for getting your subscribers and followers to interact with your posts. Get them riled up enough to prove you wrong by posting their own content in the form of photos or short posts.

2: Build Your Own Best Damn Sandcastle in the Galaxy

A Swedish TV channel accidently put subtitles from a kid’s show over a political debate, and it’s brilliant. One screen capture shows a politician holding a newspaper and speaking into a microphone declaring, “I will build the best sandcastle in the galaxy.”

What a great content idea! While you probably don’t want to use photos of politicians, if for example you teach online marketing, you could use pictures of animals ‘talking’ to each other to instruct on how to drive traffic to a website or solve their biggest marketing problem.

And this would work in most any niche. Use photos, illustrations, simple line drawings or whatever you like, as long as it’s out of the ordinary and you have the rights to it.

3: Pull a Prank on Your Readers, Subscribers and Followers

Here’s a prank pulled in high school and posted by catceleste that got everyone wondering what was happening…

“My strangest legacy – in high school, for one reason or another (I can’t remember) my friends and I wrote “34 days until March 2nd” on the whiteboard in the drama classroom. It was completely arbitrary but we kept it up, “30 days until March 2nd” and “23 days until March 2nd” etc. It spread around enough that the entire school is buzzing about what is going to happen on March 2nd.

“We figure we should think of something and decide to bring in cakes. There were about 13 of us in total committed to bringing a cake. On March 2nd, during 3rd period lunch we all entered the cafeteria in a line forming the parade of the cakes and laid them out – a grand cake buffet for everyone in that lunch period. We did it the next year. And after we graduated it kept going.

“This past March 2nd was the 9th year they’ve done it. It’s become a school sponsored event. There are t-shirts for this thing every year. March 2nd is cake day.”

You can do this as a one-off in your business, posting on your site and on social media that there are “X” number of days until “X date”. Or you could even make it an annual event. This could be something as simple as a sale or something much bigger with online events, prizes and more. You could also work with other marketers to create a truly big event that people look forward to each year.

4: Give Good News, Bad News

Is storytelling something you’re not all that good at? Don’t despair. Here’s the perfect example of how to tell a story through the “good news, bad news” method. A-fragile-sort-of-anarchy posted…

Bad News: Our boss locked the keys inside the building.

Good News: We didn’t have to wait around for a locksmith.

Bad News: My boss finds it very concerning that I know how to pick locks and tried to unlock my Tragic Backstory. I was too embarrassed to admit that the reason I learned was because, at thirteen, I figured that was the kind of skill that would impress cute girls.

Good News: A cute girl saw me do it.

Bad News: It was Maggie, and since she’s already seen me fall out of several trees, cry because I saw a fawn that was just too small, and knows I can ride a unicycle, she’ll never think I’m cool no matter what I do. It’s too late. She knows.

To this post Sailorbryant replied, “There are million dollar blockbuster movies that were less entertaining than the rollercoaster this post just took me on.”

Need content for your next email, blogpost or social media post? Try using the good news bad news technique.

5: Stop Stressing and Start Telling

Posted by Barbara: “My toaster caught on fire yesterday and when I realized it there was a flame like two feet high almost touching my cabinets so I panicked and picked it up so it wouldn’t catch my cabinets on fire but then I was just standing in my kitchen holding a flaming toaster and my dad saw me and didn’t say anything and I didn’t know what to do so I ran outside with it and threw it at the ground but it was on fire so I picked it up and threw it again and again until it went out but then my grass was on fire so I beat it with a shovel until that went out too. Then I came back inside and my dad was just like, “Whatcha cookin’, Barb?”

Lesson learned: Run on sentences don’t matter if the story is good enough. Relax about your phrasing, grammar and punctuation and just tell your story.

6: Get Three Year Olds to Write Your Content

Matthew Mulligan wrote, “Hi @dublinbusnews my three year old wanted to know how you decide which buses get to sleep inside the depot garage and which have to sleep out in the yard.”

Dublin Bus replied, “Hi Matthew, we have rang around to a few of the depots and we can confirm that all buses are loved equally and take turns sleeping inside the warm depot. Thos sleeping outside are given cocoa to keep warm.”

Do you know any little kids? Give them an explanation of what it is that you do, and then let them ask you questions about it. Their questions paired with your answers can create humous content that gets shared.

7: Develop Your Own Language for Your Tribe

Matttomic writes, “It’s a good thing we named most of the dinosaurs like a hundred years ago when all we were into was mythology and speaking Latin, if they just learned about dinosaurs now and had to name 100’s there’d be a Heckin Chonkosaurus and a Northern Thick Scaleyboy.”

I’ve seen newlyweds who invent their own language that only the two of them can understand. (What, me? No way, I never did that.) Redditors have their own language as well, calling snakes “danger noodles” and bats “skypups.”

Why not invent a few words that only your own followers know, understand and learn to use? This is just one more thing that will make them feel like they’re insiders to a private, exclusive club of like-minded people.

How to Use Meme Marketing to Grow Faster

According to Google, a meme is an image, a video, or piece of text typically humorous in nature that is copied and spread rapidly by internet users often with slight variations.  That’s why you need to know how to use Meme marketing.

On an average day, a regular person spends around an hour and a half on social media. Memes are the language used by people on social media to share new ideas and feelings.

Because of this, it’s not surprising that memes have become tremendously popular in our culture. You might know about Grumpy Cat, Good Guy Greg (GGG), and LOLcats — these are all characters from memes that are now a big part of the internet and meme culture and have been used in different ways to spread all sorts of ideas.

Using memes to market things can bring a fresh approach to how you use social media. Memes are all about pictures, which makes them a great way to create posts for social media and add to your content online.

The coolest thing about meme marketing is that you can just take an idea that’s already popular and use its fame to help you share what you want.

My favorite recent marketing meme is a picture of Liam Neeson on the phone with the caption…

How to use Meme marketing: I don't know who you are

But you visited my site once, so now I will find you,
and then find you again, and again, and again…

Memes are popular because they’re funny and relatable. Laughter is scientifically proven to be contagious, so it only makes sense why memes are shared so often.

Here’s the key to growing your business using memes, and where most people get it wrong. You might think that if you use memes on social media, that it won’t generate customers or make sales. And initially that’s true. Few if any customers are going to see your meme and then race over to your sales page to buy your product.

But if you post memes that are directly related to your industry, then you will start building up your follower counts. Notice I said, “directly related to your industry.” Sharing any old silly meme isn’t going to work because it will  just confuse people.

But if your business is website optimization for example, and you post a meme that shows a grumpy old man with the caption, “Knows his prospects are looking for his business online, refuses to make it easy for them to find him,” then you’re targeting your audience.

Posting memes that speak to your prospects gets those prospects to start following you and sharing those memes with other potential prospects. And because your follower count is going up, your regular content will get more engagement as it’s posted, and a small percentage of them will convert into subscribers and even customers.

As you keep posting relevant memes over time, that small percentage starts adding up. The key is to continue posting your normal content as well to help you build relationships with those new followers and then start converting some of them into customers.

Don’t fall into the trap of posting memes that aren’t relevant to your business. If you do, you’ll get followers who don’t engage with your regular content and that can cause problems over time. If a social media platform sees that people aren’t engaging with your regular posts, then they’re not going to be showing those posts to your followers.

Creating memes is fairly simple. Use a free program such as Canva or Adobe, or hire someone on Fiverr to create memes for you.

Use easy-to-read fonts, choose an image that helps convey your meaning and try it out on a few friends or colleagues before posting it to social media.

Really, knowing how to use meme for marketing feels almost like play time. It’s fun, enjoyable, a bit silly and in the long run makes good marketing sense.

How to Get Traffic from Google News

Here’s something you might not have considered… you can get free targeted traffic not just from Google, but also from Google News.

Getting featured on Google News isn’t as difficult as it might sound. You don’t need to be a major news network or big city newspaper to do it. In fact, Google pulls content from thousands of indexed publishers, including smaller blogs and regular content sites.

Google has an estimated 280 million users worldwide, and every month people click through Google Search and Google News results to news sites more than 24 billion times. And your news can show up in several places on Google: Google Search, Google News and Google Discover, appearing in top stories, news tab results and plain blue links.

Even if you have a small website that currently isn’t getting a lot of traffic, it’s still possible to get a piece of that highly targeted traffic.  However, you do need to publish newsworthy content and optimize your site so that Google can find you.

According to Google itself, Google News… can help you reach new audiences and attract avid news readers to your site.

With Google News, users can:

  • Discover current events, world-wide news, and diverse content from different publishers – including discovering you.
  • Subscribe to specific news providers and topics – such as subscribing to your newsletter.
  • Bookmark and share articles – possibly bringing you even more traffic.

You Get Major Trust from News Searchers

Think about it… the last time you searched for something in Google News, did you trust the content more than if you were doing a random search?

You likely did. People naturally trust search results that appear under “news” more than generic search results. This means it can be easier to convert that new traffic into subscribers and sales than traffic gained from other methods. This is why some websites have chosen to only write content that is newsworthy enough to be featured in Google News (Hint Hint).

How Does Google News Work?

Google News operates through a diverse range of features, enabling users to both learn about and interact with your content. The Google News platform offers a comprehensive experience that includes prominent branding and opportunities for monetization, such as advertising and streamlined subscription sales via the “Subscribe with Google” feature.

How Do You Get Your Content on Google News?

To share your content on Google News, you can utilize the Publisher Center tool, which allows you to submit RSS feeds, website URLs, or videos.

Even if you haven’t established a publication in the Publisher Center, Google may still discover your website through its regular web crawling process.

Note: If you wish to prevent your content from appearing on Google News, you have the option to block access while maintaining your content’s presence in Google Search results.

While signing up via the Publisher Center isn’t mandatory for inclusion in Google News rankings, it does offer several advantages:

  • Control over Content and Branding: You can customize and brand your publication within Google News.
  • Monetization Opportunities: As a publisher you can implement paywalls in Google News through the “Subscribe with Google” feature.
  • Eligibility for Placement: When you create and submit Google News Publications through the Publisher Center, your content can potentially appear in the app’s Newsstand section in relevant countries and regions.

Hint: New applications to be included in Google News are reviewed by real life people at Google, so be sure you precisely follow their steps.

Here Are the Steps:

  • While logged in to Google, go here:
  • Add your URL and click “Add”.
  • Verify your site with Google Search Console:
  • Click on “Publication Settings,” scroll down to “Primary URL” and click “Verify in Search Console.”
  • You’ll also need to customize your brand for Google News and set up sections to act as tabs in the Google News app by following the steps and filling out each section under “Google News brand and customization.”

As with any Google search, placement isn’t guaranteed. The publications showcased in the Newsstand are personalized by algorithms based on user preferences.

Considerations to Keep in Mind

  • Submitting a feed or URL in the Publisher Center doesn’t guarantee its visibility or ranking on Google News.
  • Your content must adhere to Search and News policies to be displayed on Google News. Google might block content that violates these policies during automated checks after submission.
  • If your site operates in multiple languages, avoid automatically redirecting visitors to different language versions. Learn more about managing multi-regional and multilingual sites.
  • Ensure that automatic redirects from one domain to another remain consistent across both mobile and desktop versions. Mismatched redirects could hinder users and search engines from accessing your content.