People love to think they make their purchases based on logic, but in reality it’s all about their cognitive biases subconsciously making their decisions for them. Remember that over 95% of purchasing decisions are emotional, not rational.
The only thing worse than no Instagram captions on your photos are ones that are downright terrible, and I’ll clue you in: The majority of Instagram captions are NOT pretty. Don’t believe me? Check out your feed and see for yourself.
Kaezumi sent a ton of cold emails, thinking, “What could go wrong? Odds are very few if any people will reply.”