The number one reason aspiring online marketers fail isn’t because they didn’t have the right product or reach the right audience, although both of those are crucial, too.
I believe the number one reason new marketers fail is because of self-sabotage. The inner critic loves to play games with us and mess with our minds, and if we’re not vigilant, we’ll begin to believe these seeds of doubt that tell us we’re not good enough or smart enough to build our own businesses.