Posted by Can you imagine making six figures from writing just ONE report?
Believe it or not, that’s essentially how many marketers do earn 6 figures, or even 7 figures.
No doubt you’ve seen marketers launch a really good $10 product that sells like crazy.
And then they do it again. And again. And again.
They come up with a topic, write a report or create a product, do everything necessary to launch it, and then start all over again.
That’s work.
But let’s say you write that report and it sells like gangbusters. Your next step shouldn’t be to start all over.
Instead, make that topic your ‘thing.’
Jeff Walker realized “How to Launch a Product” was a hot topic. And that’s what he teaches. In fact, that’s all he needs to teach to earn his living.
Choose ONE topic that sells fantastically well. Just one. Become an expert in that one topic. And then make everything you do from that point on about that one topic.
Write the report. Record videos. Offer coaching. Record the coaching and turn it into a course. Refine it, improve it and so forth.
Charge more for the course than you do for the initial product. Charge even more for group coaching. Charge more than that for one-on-one coaching. Offer personal consulting or speaking for an even higher price.
But don’t stray from your key concept. Become THE go-to expert in your niche, whatever that might be.
Here’s what will happen:
You’ll become known as THE EXPERT. Everyone else will look like imitators.
Sales will become easier. If someone wants to learn that ONE thing that you teach, who will they turn to? You of course.
Your life and your business will be so much simpler. You’ll no longer have to bounce from one topic to another to another. You can laser focus on your ONE thing. You’ll have more time, less stress and more income.
Start with one report teaching your core concept, and then go deep, not wide.