Posted by When new marketers are wondering why they’re having trouble selling their offers, it’s usually because of one or both of these mistakes.
Conversely, highly paid online marketers never make these mistakes, which is why they are so successful.
Mistake #1: Focusing on selling the product.
You might think this one sounds pretty stupid. Why wouldn’t you focus on selling products? How are you going to make any money if you don’t sell products?
Guys, let me ask you this: When you want to build a long-term relationship with a lady, what’s the first thing you do? It’s not asking her to sleep with you or proposing you move in together. Rather, the first step is to ask her out on a date. If that first date goes well, you try for a second date and so forth.
Marketing is like that. Sure, you can try to sell your product cold. “Psst, hey buddy, wanna buy my product?” You’ll even occasionally get a yes to that question, but it won’t be enough yes’s to build a business.
Even if you can offer the most wonderful products in the world, you’ve got to first build a relationship with your prospects before you can expect most of them to become customers.
That is why you want to place your energy and focus on selling your visitors to join your email list rather than purchasing the product.
Concentrate on increasing the conversion rate of your opt-in pages. Split test the headlines, the free offers, the calls to action and so forth.
Once they join your list, you can work on selling them on not just one product, but many different products over time.
Now here’s the second place where new marketers slip up:
Mistake #2: Not continually following up from day 1.
Here’s what happens to the average new list builder: They start building their list (yah!) but there’s only a few subscribers right now so they wait to follow up.
Weeks go by and the marketer finally has a hundred or a thousand subscribers and now they decide the time is right to start creating and sending emails.
But here’s the problem with that: Most everyone on their list already forgot who they are. No relationship is built. No products are sold. Is it any wonder the new marketer gives up and goes back to his 9 to 5 job?
Here’s what you’ve got to do instead, no matter how silly this might seem: Start following up with your first subscriber from Day 1.
Create a series of pre-written emails that go out automatically to your list and create these emails before you even get the first subscriber.
This gives you the freedom to focus on list building without having to worry about creating those automated emails because it’s already done. Everybody gets an email the day they sign up and every day after that like clockwork. They quickly become accustomed to hearing from you and in fact expect to hear from you. And when you send an email to the entire list with your latest offer, they remember you and they’re more receptive to what you have to say.
Recap:
1: Focus on getting the sign up.
2: Start following up with the very first subscriber the day they join.
This is what every successful marketer does to build a real business. If it sounds too simple, all I can suggest is that you give it a whirl and see for yourself that it flat out works.