Posted by Have this handy little checklist to hand the next time you are writing or proof reading a sales letter. make sure you have checked off all the pointers on the list. A checklist of copywriting elecments you should always include. . .
| Sales Letter Checklist | ||
| Here is a handy checklist to help you with writing your sales letters… | ||
| PASS | FAIL | SALES LETTER COMPONENT BEING CHECKED |
| Never lie (This is the most important rule) | ||
| If you make a claim, prove it | ||
| Lead with benefits, substantiate with features | ||
| Personalise | ||
| Make sure any slang or jargon is familiar to the reader | ||
| Reveal a minor flaw | ||
| Give copy news value | ||
| Write the way real people talk, not English professors | ||
| Never talk down to your audience. Look them in the eye or look up to them | ||
| Ask for the order | ||
| Make it easy for prospects to buy | ||
| Give an incentive to act NOW! | ||
| Substitute ‘you’ for ‘I’ whenever possible | ||