Posted by 
Years ago, I loved to read Stephen King’s horror novels, but there was one thing about them that drove me crazy – the massive number of adjectives.
His meticulous descriptions felt like wading through molasses. Pages dedicated to the chipped paint on a doorknob, the intricate pattern of a rug, the faded red velvet curtains… details that, while potentially enriching, became roadblocks to the story’s momentum.
All I wanted to know was, “Is Pennywise under the bed or not?!”
Which is why I would skip entire paragraphs and pages of descriptive adjectives looking for that next action sentence that once again moved the story forward.
This same principle applies to your content creation. Today’s consumers are busy and crave results. They don’t want information overload; they want the fastest path to success.
As an entrepreneur, here’s how can you can cater to this demand for efficiency and effectiveness:
- Streamline Your Content
Ditch the 30-Hour Marathon – In a world with limited time, focus on delivering powerful content in concise formats. Consider a focused 3-hour course instead of a sprawling 30-hour program.
Respect your audience’s time and prioritize actionable takeaways. This reduces overwhelm, boosts completion rates, and leads to better results for everyone.
For information-dense content, consider offering a concise synopsis upfront to satisfy readers short on time. The full details can then be explored in a dedicated section following the summary.
- Offer Personalized Pathways
One-Size-Fits-All Doesn’t Cut It – Tailored solutions resonate because they address specific needs. Consider personalized coaching or targeted service packages.
This offers a direct route to success for your clients and builds trust, paving the way for higher-value offerings later. Plus, personalized solutions often command premium pricing. While this may not be passive income, it’s a powerful way to help clients achieve results, especially when you’re building your brand.
- Cultivate a Community of Action
Go Beyond Lectures – Transform your content into dynamic, interactive experiences. Community-supported courses, for example, can significantly boost engagement and completion rates.
By fostering a supportive community where members hold each other accountable, you create an environment that enhances learning and positions your offerings as practical tools for achieving real-world success. This approach can lead to recurring income as well.
Bonus: Frame Your Offerings as Efficiency Champions
Whenever possible, frame your products and services as the most efficient solutions available. Highlight how your approach saves time and accelerates success for your audience.
By focusing on these strategies, you’re not just selling a product; you’re promising a smarter, faster route to the results your customers truly care about.
One Last Note
No disrespect to the master of horror himself, Stephen King. His ability to weave intricate narratives is unmatched. However, today’s readers often have less time and crave quicker information, especially when looking for solutions.