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AI is here, and B2B buyers are using it—big time. 89% are already tapping into AI during their buying process, and more are planning to follow suit. So, what’s a savvy marketer to do? Instead of fearing AI’s potential to steer buyers away, why not help them navigate it?
Here’s the move: create a prompt guide for buyers to use when evaluating your solutions. This guide won’t just be a list of questions, but a tool that helps buyers understand what answers they should be looking for and why it matters for their business.
Sure, it’s bold. But offering guidance on how to ask the right questions and evaluate AI-generated responses builds your authority and trust. Plus, it positions your content as a go-to resource in a crowded digital landscape.
Positive outcomes? You’ll show buyers you understand their needs, boost your brand credibility, and make the buying process smoother. And as an added bonus, this guide increases the chances that your content will appear in AI search results—giving you a leg up in the digital marketplace.
So, help buyers master AI, and use it to your advantage. Either you get on board, or risk being left out of the conversation.
https://customerthink.com/marketers-help-b2b-buyers-use-ai-for-better-buying-decisions/
Could This Also Work for Business 2 Customer?
Yes! B2C marketers can create a similar guide to help customers navigate AI tools in their purchasing decisions.
Here’s how it would work for B2C:
How to Help Consumers Use AI to Make Smarter Buying Decisions (And Win Their Loyalty)
Consumers are already using AI to research products, compare options, and make purchases. So, why not be the brand that guides them through it? Instead of worrying that AI will take over, use it to your advantage by helping buyers make smarter decisions.
Create a simple, actionable guide to AI prompts tailored to your product or service. Don’t just give them a list of questions—teach them how to evaluate the answers, so they feel confident in their choices. This shows you understand their pain points and positions your brand as a trusted advisor.
The benefits? You’ll increase brand credibility, reduce consumer frustration, and improve their overall buying experience. Plus, by providing valuable insights and content, you increase your chances of showing up in AI-generated recommendations, keeping your brand top of mind.
So, for B2C marketers, helping consumers use AI effectively is a no-brainer. Get on board, build trust, and watch your brand stand out in an AI-driven world.