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Choose Your Target Audience
Identification: Clearly define your target audience, including demographics and interests.
Research: Understand the specific needs, challenges, and desires of your audience.
Tip: It’s optional, but you might want to create an avatar you can address as you create the product and all associated sales materials.
- Select a Hot, Valuable, Killer Topic
Relevance: Choose a topic that directly addresses a problem or fulfills a need within your target audience.
Alignment: Ensure the chosen topic aligns with your expertise and passion or find an expert you can partner with.
Tip: Write a few headlines before you go any further. If you can’t come up with a compelling headline, you may need to rethink your product’s topic.
- Outline Your Content
Structure: Create a well-organized outline to guide the development of your information product.
Segmentation: Break down the content into logical sections or modules for easy consumption.
Tip: The better your outline, the easier it is to create the product. With a good outline you can probably make your product in a day.
- Develop Engaging Content
Informativeness: Craft content that is not only informative but also engaging and user-friendly.
Media Variety: Utilize diverse media formats—text, images, videos, infographics—to cater to different learning styles.
Tip: Use interesting stories to illustrate points. Break content up into shorter paragraphs or videos. Add images, diagrams, cartoons, a picture of your dog helping you make the content, etc.
- Establish Credibility
Credentials: Clearly communicate your expertise and credentials to establish trust.
Testimonials: Include real-world examples, case studies, or testimonials to boost credibility.
Tip: Write an “about me” section and be sure to include some humor in it.
- Choose the Right Format
Audience Preference: Determine the format that best suits your content, considering your audience’s preferences.
Content Nature: Align the format with the nature of your information—ebooks, webinars, video courses, etc.
Tip: If your product does well in one format, consider putting it into additional formats and repurposing it, too.
- Create a Compelling Title
Clarity: Develop a title that clearly communicates the value of your information product.
Audience Appeal: Use language that resonates with your target audience, making it compelling and relatable.
Tip: This is where you refine the title you worked on earlier. You may find your title is entirely different than before. As long as it captures attention, arouses curiosity and offers a clear benefit, (no small order, I know) you’re golden.
- Design a Professional Look
Visual Appeal: Invest time in creating a visually appealing design for your product.
Consistent Branding: Maintain consistent branding elements for a polished and professional appearance.
Tip: There’s plenty of AI software that will help you with this, but I would still recommend using a professional. People do judge your product by the way it looks, and anything short of a super professional cover will lose you sales.
- Include Actionable Steps
Practicality: Provide practical and actionable steps that users can implement.
Demonstration: Clearly demonstrate how users can apply the information for tangible results.
Tip: If possible, include one or more case studies.
- Offer Additional Resources
Enhanced Value: Include supplementary resources, templates, or bonus materials to enhance the overall value.
Encouragement: Encourage further engagement by providing additional tools or resources.
Tip: Resources can also include affiliate links. (Hint, hint)
- Set the Price
Value Consideration: Determine a fair price that reflects the perceived value of your information product.
Competitive Analysis: Research competitor pricing to find a balance between affordability and perceived value.
Tip: There is a sweet spot where you don’t charge so much that you lose sales, and you don’t charge so little that you lose money. That said, if your product provides enough value to warrant it, don’t be afraid to place a BIG price tag on it. Sometimes it’s far easier to get one $5000 sale then 500 ($10) sales.
- Develop a Marketing Plan
Comprehensive Strategy: Create a detailed plan for promoting your information product.
Channels: Utilize various marketing channels, including social media, email marketing, and collaborations.
Tip: Find your customers and go where they already are.
- Gather Feedback
Initial Launch: Launch your information product to a smaller audience initially.
Feedback Collection: Collect user feedback to identify areas for improvement and refinement.
Tip: By doing a beta launch you can use feedback to improve your product before doing the BIG launch.
- Implement Continuous Improvement
Stay Informed: Keep abreast of industry trends and changes in user preferences.
Regular Updates: Regularly update and enhance your information product to maintain relevance and value.
Tip: Let buyers know they will receive every updated version that you produce, and then make sure you update the product for as long as you keep selling it, or perhaps even longer than that.