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Ever wonder how some websites seem to explode with viral content while others struggle to get clicks?
And more to the point, have you ever wondered if you could build something just as successful?
Meet Bored Panda—a site that turned simple, shareable content into a multi-million-dollar business.
Created in 2009 by Tomas Banišauskas, Bored Panda started as a small blog. Today, it pulls in millions of visitors every month and earns millions in ad revenue.
The best part? It doesn’t sell products, offer services, or have some fancy design—it just shares really engaging content.
Want to build something similar in your niche? Let’s break it down.
How Bored Panda Got Started
Tomas Banišauskas, a Lithuanian entrepreneur, started Bored Panda while studying business. He loved art, photography, and storytelling, but noticed there weren’t many sites curating these topics in an engaging way.
So, he started a blog.
At first, it was just him, posting cool art and design stories. But as social media exploded, so did Bored Panda. People started sharing the articles like crazy, and traffic skyrocketed.
The lesson?
You don’t need to invent something new. You just need to present it in a way that makes people want to share it.
How Bored Panda Works
Bored Panda is not a traditional news site. It doesn’t have reporters. It doesn’t break stories. Instead, it curates content from all over the internet—especially social media.
Here’s what they do:
- Find Content That People Love to Share
Bored Panda’s team scours social media (Reddit, Instagram, Twitter, etc.) for viral content. That could be:
- Amazing photography
- Funny or heartwarming stories
- Interesting art or design
- Feel-good human interest stories
- Funny or heartwarming memes
- Repackage It with a Catchy Headline & Story
They take a great post and turn it into a story people want to read. A viral Reddit post might turn into:
“This Artist Creates Mind-Blowing 3D Murals That Will Trick Your Eyes”
The headline matters. If it doesn’t make you want to click, it won’t go viral.
- Optimize for Social Media & SEO
Bored Panda formats content perfectly for social sharing:
- Lots of images—People love scrolling through visuals.
- Easy-to-read headlines—Clear, curiosity-driven, and fun.
- Social proof—They highlight “likes” and “shares” to encourage more engagement.
And it works. Millions of people see, click, and share their content every day.
How Bored Panda Makes Money
Here’s the best part—Bored Panda doesn’t sell anything. Yet, it makes millions of dollars a year. How?
- Display Ads (Biggest Revenue Source)
Ever notice ads on the sidebars and in between articles? Those banner ads make Bored Panda a fortune.
More visitors = more ad views = more money.
With millions of visitors, even a few cents per ad view adds up fast.
- Sponsored Content
Brands pay Bored Panda to create and promote stories about them. But instead of boring ads, the stories fit in naturally.
Example: A travel company might sponsor an article called “10 Breathtaking Hidden Beaches You Need to Visit”—and sneak their resorts into the list.
How You Can Do the Same in Your Niche
Want to build something like Bored Panda? You don’t need a huge budget or a team. You just need the right strategy.
- Find Viral Topics in Your Niche
What are people in your niche already sharing?
- Check Reddit, Quora, Twitter, and TikTok.
- Look for posts with thousands of likes or comments.
- Find trending hashtags and viral challenges.
- Turn Those Topics into Shareable Content
- Write an irresistible headline.
- Make it visual—use images, GIFs, or videos.
- Make it fun & engaging—people share what makes them feel
- Post Everywhere & Let People Share It
- Share your content on social media.
- Post in Facebook groups, LinkedIn, and Pinterest.
- Encourage user-generated content—people love seeing their posts go viral.
- Monetize With Ads & Sponsorships
Once traffic starts rolling in, you can:
- Add Google AdSense to make money from page views.
- Partner with brands for sponsored content.
- Sell premium memberships for exclusive content.
Final Thoughts: Learn From Bored Panda & Go Viral
Bored Panda’s secret to success isn’t complicated. It’s just a smart system for curating & sharing viral content.
Key Takeaways:
- Find highly shareable content in your niche.
- Repackage it with killer headlines & visuals.
- Make it easy to share on social media.
- Monetize with ads & sponsored posts.
Viral success is all about strategy. Pick a niche, test content ideas, and see what takes off.
The best part? You can start today.
Now go make it happen!