Internet Marketing

Tips for Building Your Own Successful Chatbot Tip 6

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Track the effectiveness of your bot

One of your biggest questions will be… is this chatbot working?

That depends, because “working” can mean a lot of different things.

If you’re using chatbots to reduce your customer support volume, then that’s an easy metric to track.

If you want to measure the effectiveness of marketing or sales, then it can be invaluable to track the bot’s success with measurable links and codes.

For example, you can include the word “bot” right in your coupon code (for example: BotCoupon25).

And you can do this with your UTM codes for the content you link from your bot. (A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name.)

Give it a UTM source of chatbot and you can measure the clicks and traffic that come from the bot, as well as track the UTM all the way through your customer journey.

You may even end up measuring ROI from the bot and learn how well your investment is paying off.