Inject your personality into your social media. The worst thing you can do is sound like everyone else, or even try to please everyone else.
Decide what you stand for and who your tribe is, and then speak directly to them. Your goal isn’t to win the hearts of those who might not like you, but rather to find those people who LOVE you for who you are and what you stand for.
And if you don’t have a personality, create one. Decide who you are going to be, and then BE that person.