Elon Musk’s text messages hit the docket Sept 29th and they make for some, shall we say, odd and interesting reading.
Elon Musk’s Plans for Twitter
“Splitting revenue with video creators like YouTube could be a huge unlock. We could literally give video creators 100% of their ad revenue up to $1m then do split.”
— Elon Musk Private Twitter Texts
Is Elon going to use Twitter to compete head to head with YouTube?
With YouTube testing to see if people will watch FIVE commercials before playing one video, the time might be right for competitors to knock YouTube down a peg or two.
Looking at 40 pages of Elon’s tweets and deciphering between the lines, it appears Elon wants to make Twitter compete against YouTube.
Here’s what he has planned:
Twitter Video: A dedicated content creation team incentivized by the best percentage of ad revenue split in the industry to publish on Twitter first.
Transparency Team: An algorithm for creators that is understandable and fair.
Recruitment: Elon knows which big names and creators he wants to lure away from YouTube ASAP.
Blockchain Twitter: Users will pay tiny amounts of crypto to post messages on Twitter. The goal is to cut out the vast majority of spam and bots. He also wants a blockchain database.
Pay For DMs: You will be able to DM who you want for .01 a DM (500,000 followers = $5,000). Want to promote your book or podcast through a celeb? You can do that.
Massive Layoffs: Elon is considering cutting staff at Twitter from 8,000 to 3,000, and he’s reportedly planning on doing this on day one.
Once he owns Twitter, we’ll see how many of these ideas he implements and what else he might have in mind. If anyone can build a channel into the next YouTube, it’s probably somebody who thinks big like Elon.