Internet Marketing

How Does TikTok Work?

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TikTok has always been about uploading short videos. In the beginning when it was known as, users uploaded videos of themselves lip-synching to music videos. Yes, that surprisingly caught on.

But the more talented and technically proficient members uploaded videos of their own original content. Naturally, these are the people who became the early influencers on the platform.

Most TikTok videos are up to 15-seconds long, which is perfect for short attention spans and continual surfing. But you can create and share 60-second Stories-type videos, too.

Examples of what you might find on TikTok are new comedians performing stand-up routines, musicians playing, skateboarders doing tricks, people pulling pranks, fashion and makeup tips, crafters and their creations and just about anything you can think of that holds interest for 15 seconds.

And you will also see (HINT HINT) videos featuring people using their favorite products.

Just like YouTube, a vast number of TikTok users are much more interested in watching videos rather than making videos.

And like YouTube, TikTokers don’t need to follow anybody. You can simply open your app, go to your Discover page and start playing videos. You can also search for videos on your preferred topics by using relevant hashtags.

When you discover a channel you like, you can check out the profile page and subscribe, much like YouTube.