Out of 10 pieces of content that you work really hard to create, let’s say that 9 of them get almost no attention whatsoever while one of them goes viral and gets shared hundreds or even thousands of times.
Wouldn’t you like to know in advance which one will go viral? This way you could skip creating the other 9 and focus solely on creating the one.
If only you had a Magic 8 Ball, the toy that answers your questions when you shake it. You could ask it…
“Will this be the content that goes viral?” DON’T COUNT ON IT
“What about this one?” REPLY HAZY, TRY AGAIN
“And how about this one?” SIGNS POINT TO YES
Well, there is just such a marketing Magic 8 Ball and believe it or not, it’s Twitter.
Here’s how it works:
Create a tweet for each of your content ideas. Send them out and monitor which one(s) work. These are the topics you’ll want to create content for and publish to the other social media channels. If an idea or topic doesn’t gain traction on X (Twitter), then don’t waste your time with it.
A word to the wise: Don’t test content ideas on other platforms because their algorithms will hurt you if you publish too much content too fast.
Test content ideas on X (Twitter) by publishing anything and everything you want, seeing what works, expanding on those items, and then pushing them out to the other platforms.
And now you have your very own Content Magic 8 Ball!